What is No Code – All About No Code Development

Years ago, the only option Jeff Bezos and Mark Zuckerberg had to create Amazon and Facebook was to spend hours in their garage writing line after line of code.

Thankfully, technology evolves...

Today anyone can launch prototypes in 24 hours using no-code (zero code) tools, 1/10 of the traditional cost.

Have you ever had an app idea and given up because you didn't have a programmer? With no-code, you can launch it yourself without hiring a developer.

Or that day when something bothered you and you thought: if someone created a solution to this problem, it would make a lot of money

Maybe if you had access to this content earlier, that person could be you.

Thanks to technologies called no-code, you could have taken your idea from paper to reality without writing a single line of code.

Knowing what is in code will make you look at the world of programming with different eyes. 

If you like technology and development, but don't have an affinity for programming, understanding what no-code is will be the answer you've been looking for.

In this article you will understand a little more about it. 

After all, what is no-code?

No-code is visual development.You build screens, rules, and integrations using blocks, and publish to web/mobile without writing code. Tools like Bubble (web) and FlutterFlow (mobile/web) embody this model.

That is, no-code developers, instead of developing by writing lines of code themselves, use tools that allow visual development and develop based on logic that is much more understandable and similar to human language:

This is very much in line with the words of the CEO and founder of Bubble, one of the biggest no-code platforms today:

“Why in today's world are people expected to learn and speak the language of computers?
Instead, shouldn't computers learn to speak our language??”
Emmanuel Straschnov – Founder and CEO of Bubble

• Talent shortage: estimated global shortage of ~40M today is ~85M until 2030 (sources that compile data from BLS/Korn Ferry).
• LC/NC Market: projection of US$ 187 billion by 2030, starting from ~US$ 10 billion in 2019.

I don't know about you, but to me this makes a lot of sense.

And how to do it? 

Tools like Bubble and FlutterFlow let you drag blocks, define logic, and publish (all from a single dashboard).

These tools facilitate the development process, breaking down barriers for those who want to work with application creation but don't know how to program. 

This opens up endless possibilities, as it allows anyone to develop their own application, bringing their idea to life without needing to hire a programmer. 

This greatly reduces development costs, as development time is shorter and also qualified IT professionals are often a very expensive workforce.

The no code movement

It started in the 90s with WYSIWYG website builders. The explosion came in 2018, when VCs poured millions into Bubble, Webflow and Airtable (accelerating enterprise adoption).

However, as you can imagine, at that time there was only a sketch of what it would be like today, with very limited platforms – but, for the time, it was a great advance. 

In 2018 there was a great expansion of the area and the tools used, causing the technological scenario to suffer a great revolution! 

That year there was a publication of extreme relevance for the medium, showing that several startups were investing in this development model – which is one of the reasons for their more agile solutions. 

The no-code is a simple, intuitive, efficient and agile solution that promotes a series of benefits for all companies (and even for people's daily lives). 

Why does the no-code matter today more than ever?

If you've been following the tech market a bit in recent years, you've probably heard about the difficulty companies have in hiring and retaining developers.

This is because, the exponential growth of companies using and creating their own applications and softwares lately, has greatly increased the demand for these professionals.

And since it takes time to make good developers, perfect chaos was created.

A high demand that doesn't stop growing (and won't stop growing for a long time), with a low supply that we have difficulty increasing due to the time it takes to train programmers.

What is the current deficit of devs in the world?

According to the US Labor Statistics the lack of developers amounted to 40 million workers in 2019. By 2030, the expectation is that this number will reach 85 million.

Generating a global loss of U$D8.4 trillion.

And companies have already felt the consequences of this strongly:

• Salaries and benefits to be able to hire and retain such professionals have never been higher;
• Application development costs keep growing;
• Difficulty for small and medium-sized companies to enter this game;

There are thousands of companies with this pain, a world of opportunities.

And this is where no-code shines…

The advantage of no-code

• Learn in months, not years
• Reduce dev cost by up to 70 %
• Cast 5-10× faster
• Scale without hiring extra dev

This has drawn a lot of attention from entrepreneurs and companies, and as these companies have realized this, many have opted and preferred the no-code development.

According to projections of GLOBE NEWSWIRE the lowcode and no-code market should grow from a measured size of U$D 10 Bi in 2019 and reach U$187 Bi by 2030.

At this point, I imagine that the opportunity is already very clear to you, but it may be that you are still wondering how you can actually benefit from this revolution.

How to benefit from no-code

Firstly, it is interesting to mention that the technology market has attracted the interest of many people in recent years.

• Intrapreneurship — create apps internal and gain promotion
• Freelance — charge R$ 2k–50k per project
• Found — launch your own startup SaaS

This is mainly because this is a segment that offers many perks for professionals.

Salaries are high and with many benefits and the home office is already a standard practice in the market.

In addition to the fact that it is a market that does not stop growing and is practically anti-crisis, rain or shine it is a market that has demand.

That is, if companies are doing well and growing, they invest in technology and innovation to grow even more and differentiate themselves from competitors.

If they are in crisis, they invest in technology and innovation to cut costs and differentiate themselves from competitors.

And this sum of factors has attracted many people to this market.

However, this is also a segment that requires greater training of professionals and therefore many people have had difficulties in making this change.

Whether you are a person who had already thought about migrating to the tech market at some point, or if after this content you became interested in the segment, or even if you are already in this market, the no-code opens up a great opportunity.

Does this mean no-code is easy?

Quick answer: No.

You will still need to master several other aspects involving application development and fundamental technical understandings.

But no-code tools have a much lower learning curve

And with this new skill, the ways to make money are diverse.

You can work within a company, creating and improving your no-code applications. For example: transforming outdated excell spreadsheets into robust apps, with complete dashboards.

Powerful skill to secure a pay raise or promotions.

You can act providing services to other companies as a freelancer or creating your own agency.

Because apps are high value-added products, you can charge R$1000, R$2000, R$5000, R$10000, R$50000 and even much more for a project.

And because with this skill you can also get your app or business idea off the ground.

Create your own startup, your own SaaS (subscription app).

Anyway, the opportunities are countless.

What can we create with no-code

As I already mentioned here, with the level where the tools are today, you really can create practically anything with no-code.

You can create:

• Freelance Hiring Platforms
• scheduling systems
• Influencer Platforms
• Temporary home portals for pets
• mood control apps
• even games

The opportunities are truly endless, ecommerce, marketplaces, ERPs, SaaS, scheduling systems, delivery systems, social networks.

Copy Uber, Airbnb, Facebook, Instagram.

Use Artificial Intelligence, Web3 apps, Token Gated apps

and the list goes on.

Today, with tools that allow API integrations, the range of possibilities is truly endless.

But that's what we couldn't create with no-code.

And then the answer is really, it depends..

Everything I mentioned above can be created with no-code, but it depends on the tools you are using.

Therefore, one of the first steps is to understand your project's requirements and select a tool that fits it.

There's no need to select an extremely complex tool if your goal is to create a super simple app.

The same is true if the objective is to create a complex marketplace with several users, you need to use a tool that allows this.

Tip: Top 5 Tools no-code

Some examples of the best no-code tools currently available are:

1. Bubble - for creating web applications
2. SAP Build Apps (formerly AppGyver) - for creating free and offline apps mobile apps.
3. FlutterFlow - for creating complete apps mobile devices
4. Webflow - for creating websites with a high degree of design.
5. Xano - for robust backends

For more detail on the no-code tools, we have prepared a specific article on the subject here on our blog.

Also check out our free courses:
Free Bubble course for beginners
Free FlutterFlow course for beginners
Free SAP Build Apps course (formerly AppGyver) for beginners.

See the no-code in action

Do you want to better understand what this codeless development is? Let's go to a practical example so that you can abstract better. 

A seller always has a series of slips to generate after purchases. Are many emails, which generates hours of work! After passing through sales, it is still forwarded to the financial sector, generating more work for both sides. 

ScenarioSales issues many payment slips, and Finance confirms them manually → rework.
Minimum stack: FlutterFlow (dashboard) + Supabase (tables: customers, orders, invoices) + Make/n8n (webhooks) + email/WhatsApp.
Step-by-step (7-day MVP):

1. Order form (FlutterFlow) saves to orders.
   
2. Automations: webhook in Make/n8n receives new_order → Creates payment slip via gateway API → Returns boleto_url and status.
   
3. Notification to the customer (email/WhatsApp) with the payment slip link.
   
4. Return (webhook): when payment is confirmed, the flow marks status="paid"“ and notify the seller.
   Deliverable: dashboard with status filter and CSV export.
   Success metric: reduce billing average handling time (order → invoice) from hours to minutes.

This and many other automations are included in the plan. No-code PRO.

Meanwhile, the company's IT team has many other demands, and resolving this workflow issue is not really their priority. How can this situation be resolved?

Even if the sales and finance teams are not familiar with codes and development, with the tools in code they would be able to develop a solution to improve this workflow, building automation and tools to facilitate these processes.

No-code turns non-technical citizens into technology creators!

No-code x low-code

When looking for information about what is no-code, you will probably come across the term low-code. But what would that be?

Well, according to the translation itself we can already have an idea about it. No code refers to the use of no code, while low code requires a little code. 

• No-code: zero code, ideal for fast MVPs
• Low-code: accepts snippets; good for complex integrations

When to use:

• Needs to launch in days / non-technical team → start by no-code.
  
• There are complex integrations, tax rules, or legacy issues. → low-code Gives extra flexibility.

Care (for both): versioning, RBAC, logs, plugin/integration policy, and governance to avoid shadow IT.
Brand context/manifesto: the thesis of "teaching computers to speak our language" is the spirit of no-code.

Why invest in no-code?

Everyone who wonders about codeless development also wonders how they can take advantage of this revolution, and the possibilities are many.

No code in the corporate world 

This is closely related to the example we cited earlier. You are no longer at the mercy of IT staff or even third-party professionals to develop good in-house solutions.

Also, you don't need to be a programming master to do this. If you manage to solve an old problem with this type of solution, you can be sure that you will be very well noticed by all collaborators. 

This, by the way, is a great differential of a good employee. Knowing how to identify a problem, design a flow to solve it and translate all of this with the no code tools is, for sure, something very positive.

For your own investment

Another possibility is to use the no code tools to create applications for third parties or even to sell them on the internet.

From the moment you create a more generalist solution, then you can offer it to several companies or other customers. That is, you are monetizing the apps.

It's a great way to earn extra income or even make it your only source of income. 

Companies that want to stand out in the market do not hesitate to acquire solutions that will improve and optimize their respective processes. 

Many of these companies still don't know what the codeless movement is, so you'll be one step ahead. 

no-code Market Predictions

First a few more facts:

• The no-code market has grown a lot and fast
• Companies have recently received large contributions from investors.
  • Which only reinforces the predictions presented at the beginning of the video.
• Market that is just beginning and is not yet widely known by the population and companies.

This leaves an even bigger window of opportunity for those just entering the no-code market.

Those who arrive first drink clean water.

Forecasts:

• I dare say that within a few years, 99% of MVPs will be built with no-code.
• I also believe that soon no-code will be the main way to create internal applications, dominating this market in the small and medium enterprise segments.
• We will see more and more no-code being used in all types of companies for prototyping, by agile squads.
• no-code software houses started to steal market from the traditional software houses and will have a good share of the segment, mainly in the Founders market, small and medium companies.

And yet, about some interesting branches that I have my eye on and I see a bright future ahead is the combination of:

• No code + artificial intelligence
• Nocode + Web3

No code tools have a very solid place in the market and the trend is for their use to grow more and more.

Knowing the possibilities of this codeless programming will open many doors for you, regardless of where you want to apply this knowledge. 

Now that you know what this movement is, how about exploring a little more of its tools and opportunities?

Identify a bottleneck in your work, choose a no-code tool and create the prototype in 48 h. Share the result with the team.