How to create a successful startup

Estimated reading time: 4 minutes

The beloved companies of the last decade caught the attention of many people with their great success, taking the startups name to the top with their innovative models.

With this scenario, many people wonder what it takes to create and how to create a successful startup. In this article we will cover the main steps that cannot be forgotten when starting this journey.

How to create a Startup?

We know that creating a startup from scratch is not easy and requires a lot of planning and knowledge, but following the steps below will definitely make this path less difficult. 

1. Find a relevant issue

The first step is to find an innovative idea for your startup, that is, identifying pains or problems that a target audience suffers from and devising an innovative and technological method that works to solve them.

At that moment, it is essential that you already have a defined target audience, as this will facilitate the analysis regarding the pain they suffer and how you can solve it through technological products or services.

It is important that you also carry out research to find out how this market works and if it is open to the changes and innovations that your project can bring to it, after all, there are conservative niches that are reluctant to change.

2. Market study and competitive map

After finding an innovative idea that you can solve, as well as after evaluating your target audience, its receptiveness and market potential, you need to know more about the market numbers.

A startup, like any company, aims at profit and for that, operating in a real market, with a large number of people or companies willing to pay for its solution is extremely important.

In addition, understand who you will be disputing for space, your direct and indirect competitors, so that in the end you can better understand what market share you want with your business.

A tool that can help you in this task is the one proposed by the Business Model Canvas, which will help you to refine your project. 

3. Develop a beta version

The best way to get a feel for the market you are entering, as well as test your products and services, is to develop a beta version to test among your target audience.

This beta version is also known as Minimum Viable Product (MVP) it is through this prototype that you will have feedbacks and you will be able to analyze the viability of your startup, as well as determine whether readjustments are necessary. 

In this way, after obtaining the results of the beta version, your startup you will have all the necessary data and information to develop the final creation of your project and launch it on the market, having a higher success rate with your customers.

For the MVP, use and abuse no-code tools, they will undoubtedly reduce your initial costs and give you agility for new experiments.

4. Look for investors 

For exponential growth, it is important that a startup have investors, because as explained throughout the text, it deals with innovative and technological ideas that are high risk and often expensive.

Therefore, it is important that you look for investors, partners or partners who believe in this idea and want to bet money on it.

Some of the ways you can pursue these investments is through coworking, incubators, events, acceleration programs, LinkedIn and others.

 5. Track the results

Finally, it is important that you monitor the results obtained through your startup so that your company continues to improve in the market and make the necessary readjustments.

With this, it will not become obsolete and will always follow the needs of its target audience and adapt to them.

Create one startup it is not easy, but with this step by step the development of your company will undoubtedly not be as difficult as you imagine and this project will flow much more easily and clearly.

If you are looking for a way to create technologies to start your startup, be sure to follow the contents of No-Code Start-Up about no-code and business.