Hi everyone! In the last few days, a piece of news has been causing quite a stir and generating a lot of questions: "WhatsApp Business will ban AI chatbots".
Many people became concerned, asking if they would no longer be able to use it. AI agents (Artificial Intelligence) for sales or customer support. So, how will this impact businesses?
The good news is that the reality is quite different from what the alarmist headlines suggest. I'll delve deeper into the subject and clarify everything for you.
WhatsApp Business announces new rules for the use of AI.

The news was initially reported by the portal. TechCrunch, who did a great job contacting Meta directly to validate all the information. This is important because we've seen other outlets with more aggressive headlines, which ended up generating unnecessary panic.
The truth is that there has been a change in the terms of use, but the impact is much more specific than it seems.
What changes with the ban on generic chatbots?

The main target of this new rule is chatbots. general use. Think of AIs like Luzia or even... ChatGPT, which you can add on WhatsApp and ask about literally anything, from a cake recipe to the history of philosophy.
These types of AI, which function as broad virtual assistants, compete directly with Meta's own solution, Meta AI. It is precisely this usage model that WhatsApp is trying to restrict on its platform.
Direct impact for those who use AI in customer service and support.

Now, the most important part: if you use AI for a specific function in your business, you can breathe a sigh of relief.
Meta itself made it clear that the change It won't have an impact. Businesses that use artificial intelligence to provide customer service or support. For example, a travel company that uses a bot to help customers with their bookings will not be affected in any way.
Therefore, if you use a AI agent Whether it's for a business transaction, providing your service, or offering support, nothing changes for you.
Why are OpenAI and other providers being affected?

OpenAI is already a clear example of the impact of this change. They themselves announced that the number that allowed direct communication with ChatGPT on WhatsApp will stop working.
This happens because OpenAI and other companies offering general-purpose AI are seen as direct competitors of Meta within its own ecosystem. This measure is a way to protect and prioritize Meta AI.
What is still allowed in WhatsApp Business with AI?
The question remains: what is still allowed? The answer is simple: all AI usage that has a specific and commercial focus.
You can continue using AI to provide customer service, conduct sales processes, offer technical support, or any other activity directly related to your business. The restriction only applies to generic AIs that do not have a defined function.
A complete analysis of the changes and what to expect from 2026 onwards.
This new policy comes into effect as of 100% January 15, 2026. In my analysis, this is a move that directly competes with Meta.
Ultimately, WhatsApp belongs to them, and they are using their position to create a more favorable environment for their own product. It may seem like unfair competition, but they dictate the rules of the platform.
In short, the change is real, but the impact is much more niche than it seems. It's not the end of business chatbots, but rather a clear definition of what Meta wants on its platform.
If you want to learn how to create focused, professional AI agents that are fully compliant with the new regulations, you are invited to check out... AI Agent Manager Training 2.0.






















