Você já teve uma ideia brilhante que poderia revolucionar sua área de atuação, mas se viu sem saber como transformá-la em realidade, sem gastar rios de dinheiro e recursos?
O MVP – Minimum Viable Product – is a strategy that can completely change the way you develop products and drive your startup.
O MVP é a versão mais simplificada de um produto ou parte dele, criada com o mínimo de recursos possível.
Essa versão busca entregar a essência da ideia e sua principal proposta de valor, com o objetivo de validar if the idea is really interesting and if it is worth investing more resources in it.
In this article, we will explore the meaning and importance of MVP for your startup. For those who want make money online, knowing this method is essential.
Keep reading to understand better and start implementing this strategy in your startup today!
Table of Contents
What is MVP?
MVP is the acronym for Minimum Viable Product in English and means Minimum Viable Product in Portuguese.
Como o nome diz, essa é uma prática que consiste em criar uma versão teste do produto, apenas com as mínimas funcionalidades necessárias para que ele cumpra sua função.
A partir desse teste, é possível observar na prática a product efficiency, usability and market acceptance.
It also makes it possible to compare the competition, obtaining partnerships and attracting investors.
Caso o produto seja bem-sucedido nessa etapa, ele volta a ser desenvolvido e aprimorado para chegar ao mercado oficialmente.
Now, think for a moment: How many times have you had an idea that seemed incredible, but when it was put into practice, it didn't generate the expected return? This is exactly what the MVP seeks to avoid.
Instead of spending months or even years developing a complete product, you create an MVP to test the market, collect real user feedback, and make adjustments as needed.
Quais são os tipos de MVP mais utilizados?
There are several types of MVP, each with its specific characteristics and approaches. Let's explore some of the best known:
Prototype
The MVP Prototype is often used for physical products, por exemplo: smartphones, automóveis, eletroeletrônicos, entre outros.
Nessa aplicação, cria-se uma versão simplificada do produto, que pode ser um exemplar real ou simulado, a ser submetida aos testes dos usuários.
This type of MVP is ideal for obtaining detailed feedback on user interaction with the product.
Double
Already the MVP Double consists of creating two similar versions of the product, are tested simultaneously using the A/B methodology.
This approach allows you to compare results and choose the version that best meets users' needs, helping to optimize investment.
Smoke
In turn, the MVP Smoke It is done with the intention of evaluating the interest of potential customers in the product or service. It is possible to put this strategy into practice through a landing page, for example.
Nesse espaço, a empresa pode falar sobre seus conceitos e funcionamentos e estimular o interesse dos usuários.
A partir dessa interação, pode-se medir the page conversion rate and have a more realistic idea about the product.
Wizard of Oz
At MVP Wizard of Oz, customers interact with a simulated product interface, believing they are using an automated solution. However, behind the scenes, actions are performed manually.
This type of MVP allows you to test the viability of the idea, without the need to develop a completely automated solution.
Concierge
The MVP Concierge is a strategy in which the entrepreneur himself performs the service manually, offering personalized attention to customers.
Although it is limited in scalability, it is great for validate demand and understand user needs directly.
What is the best type of MVP?
To answer this question, first of all, one must analyze the resources that the project has. Each type of MVP has different requirements, and this must be taken into account.
The second item to be analyzed must be the product or service being tested. Por exemplo, se você está desenvolvendo um automóvel, é essencial realizar um teste de protótipo.
Mas, caso esteja elaborando uma rede social, o MVP Mágico de OZ pode ser exatamente o que você precisa.
Below we will guide you step by step when putting the MVP into practice!
Como elaborar um MVP?
Now that you understand the types of MVP, let's explore the process of creating an effective MVP. See the step by step:
Identify the problem
The first step to creating a successful MVP is to clearly identify the problem your product will solve. Understanding the pains and needs of your target audience is crucial.
Therefore, focus on these two steps:
- Understanding pain and needs: analyze the market and identify the difficulties your audience faces. This will ensure your MVP meets real demand.
- Defining personas: create ideal customers that represent your target audience. Go beyond demographics and explore the specific problems they face.
Don't hesitate to dedicate a lot of time to this initial step, as it is what will dictate the quality of your service and what needs to be analyzed in each test.
Analyze the competition
Before proceeding, it is important to understand the competitive landscape in which your product will be launched. So, study competitors offering similar solutions.
Identify your strengths, weaknesses and market approaches and how you can best address each of these points.
Identify gaps in competitor offerings. What can your product offer that is unique and best?
Idealize the product
Agora que você compreendeu o problema, é hora de idealizar como seu produto resolverá essa demanda de forma inovadora.
Nesse momento, é importante especificar as características e funcionalidades do produto e determinar como ele atenderá às necessidades das personas.
Also, it is necessary to establish the value proposition of the product. Ask yourself: How does it differentiate itself from the competition? Why would personas choose your product?
Consider demand
Avaliar a demanda pelo seu produto é essencial para garantir que seu MVP tenha potencial de aceitação.
Portanto, realize acceptance tests such as surveys and surveys to assess market receptivity to your product concept.
Furthermore, create landing pages or use other strategies to capture leads and assess people's real interest.
Use programming in code
In the MVP development stage, you can explore the advantages of no-code tools, which offer a visual and simplified approach to creating applications and softwares.
Essas ferramentas permitem que você desenvolva protótipos e produtos funcionais sem a necessidade de conhecimento profundo em programação.
Aqui estão algumas vantagens das ferramentas no-code aplicadas ao processo de criação de MVP:
- Rapid development;
- Iterative prototyping;
- Cost reduction;
- Greater autonomy;
- Data integration;
- Concept validation;
- Design flexibility.
Some of the no-code tools available include Webflow, WordPress, Bubble, Bildr, Soft, AppGyver, FlutterFlow, Glide, Xano, Airtable, Zapier and Make.
Find out what the code is by clicking here.
Build, test and improve
With the MVP ready, develop it as planned, keeping it simple and focused on solving the problem. Conduct rigorous testing with an initial group of users, collect and evaluate feedback.
Based on user feedback, make improvements to the MVP, adding necessary features and adjusting weaknesses.
By following these steps, from problem identification to continuous iteration, you will build a solid MVP, paving the path to a successful and competitive product.
Importance of MVP for startups
Now that you understand how to create and develop an MVP, you can understand why it is so important to ensuring the success of any startup.
MVP allows you to test your idea in the real market before investing significant resources. This process avoids unnecessary spending on products that may not meet users' needs.
Plus, with an MVP in hand, you can collect feedback direto dos usuários, identificando pontos fortes, fraquezas e oportunidades de melhoria.
Isso orienta o desenvolvimento futuro, garantindo que sua solução evolua de maneira alinhada com as expectativas dos clientes.
So, if you are about to launch a startup or develop a new product, MVP is your ideal path.
Start right now
To put the development of an MVP into practice, you can count on No-Code Startup's free courses!
As FlutterFlow course, você aprende a construir aplicativos para iOS e Android, sem a necessidade de escrever código.
É uma ótima maneira de aplicar um MVP Mágico de Oz, por exemplo. Nenhum conhecimento prévio é exigido e todas as aulas estão disponíveis gratuitamente.
Now, if you prefer to master the creation of softwares and web applications to implement your MVP, the bubble course destaca-se como a melhor escolha.
Além de ser gratuito, ele oferece o embasamento necessário para iniciar seus estudos na área de programação.
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