The technological revolution in the fitness sector is in full swing, and one of the protagonists of this transformation is... AI agent for gyms.
This is an AI-based solution that automates and optimizes everything from customer service to monitoring workouts and nutritional plans.
The use of intelligent agents is radically changing the way gyms interact with their students, increasing retention and offering more personalized experiences.
Imagine a virtual assistant that understands each student's profile, suggests adjustments to the training plan based on their progress, and even sends motivational messages on the days they are absent.
This is not science fiction, but a reality that is becoming increasingly accessible to small and large businesses alike.

How do AI agents work in gyms?
AI agents function as intelligent systems that learn from data and adapt over time.
They can be implemented via platforms such as Dify, Make (Integromat) or even through personalized agents with OpenAI, integrating with existing management systems in academia.
Customization at scale: the key competitive advantage
Gyms have always sought to offer personalized service, but this used to require a large and well-trained staff. With a AI agent for gyms, It is possible:
- Track results in real time.
- Adapting workouts in an automated way
- Create meal plans based on individual goals.
- Maintain engagement via WhatsApp or email with personalized communication.
These automations not only save time for human professionals, but also reduce errors, increase the accuracy of recommendations, and significantly improve the customer experience.
Tools to create your AI agent for gyms.
Several NoCode and AI tools are available for those who wish to implement an intelligent agent without needing to program. AI Agent and Automation Manager Training It is one of the most comprehensive programs on the market for training professionals in this field.
Other recommended tools include:
- N8N Course to create automation workflows integrating management platforms, apps training, and CRM systems.
- FlutterFlow Course for those who want to develop a customized application for the gym.
- Bubble Course for building administrative panels and management interfaces

Real-world examples of AI agent applications in academia.
SmartFit: AI for performance analysis
The network SmartFit started pilots AI agent for gyms which analyze exercise execution and frequency data, recommending automatic training adjustments to improve individual performance.
Boutique gyms: intelligent chatbots for retention
Several boutique gyms, such as Selfit, have been adopting chatbots based on generative AI to recover inactive former students.
These agents send personalized messages at the right time, using automations created with NoCode platforms, generating an average increase of 12% in the return rate.
Independent Academy of São Paulo: WhatsApp as an intelligent agent
A functional studio in the interior of São Paulo implemented an AI agent via WhatsApp Business API for nutritional monitoring.
According to a report by Valor Econômico, enrollment in the plans increased by 45% and student retention increased by an average of six months, thanks to meal reminders and automatically calculated macronutrient adjustments.
Bodytech: predictive analytics and personalized campaigns
The network Bodytech It uses machine learning models to predict churn probability. Based on these insights, automated email and push campaigns are launched, including targeted offers.
According to the internal report released to Exame, churn fell by 91% in the first quarter of operation of the AI agent.
Orangetheory Fitness: Real-time workout adjustments
In the United States, the Orangetheory Fitness It integrates proprietary wearables and artificial intelligence in the classroom.
The system adjusts workout intensity in real time based on the students' heart rates, a technology that was featured in Forbes Health.
The approach increased the time spent in the ideal heart rate zone by 22%.
TotalPass: engagement data at the service of partner gyms
The corporate program TotalPass It uses AI to analyze frequency patterns and recommend loyalty actions to partners.
According to article “5 ways to boost member retention in your gym”, Published by Hapana on July 24, 2025, gyms that invest in retention strategies register 25 % increase in Lifetime Value (LTV) of the customers.
These cases demonstrate that incorporating a AI agent for gyms It is a concretely viable and highly competitive strategy.
Barriers and solutions in the adoption of AI in gyms and solutions in the adoption of AI in gyms
Despite its transformative potential, challenges remain in adopting an AI agent for gyms. Many managers face barriers such as a lack of technical knowledge, staff resistance, or financial limitations.
However, training programs like those offered by No Code Start Up They allow you to empower teams with affordable investment and accelerated return.
Furthermore, NoCode platforms drastically reduce development complexity.

The future of intelligent agents in the fitness industry.
With the popularization of generative AI and autonomous systems, the trend is for AI agents for gyms to become increasingly comprehensive, including features such as:
- Automated analysis of exercise videos
- Posture diagnosis based on computer vision
- Goal planning based on biometric data.
- Natural interaction with students via voice assistants.
Companies like OpenAI and the Google DeepMind They are leading research in applied AI, and their advances tend to be directly reflected in the fitness industry.
Accessible ways to get started with AI in gyms now.
If you are a gym manager, personal trainer, or industry professional, now is the ideal time to explore the use of AI agents.
By starting small, with a customer service chatbot or an automated scheduling system, it's possible to achieve significant gains without major risks.
To train as AI Agent Manager It's an opportunity to stand out in a highly competitive market.
Explore the educational resources of No Code Start Up Transform your gym with cutting-edge technology.
The era of smart gyms has already begun. Now, the difference will be between those who lead this change and those who are left behind.




















