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How WhatsApp Business API Works: Official vs Unofficial

Blog Cover 02 How the Official vs. Unofficial WhatsApp Business API Works

The WhatsApp API is one of the main solutions for companies that want to scale their customer service and communication automation. 

WhatsApp, being one of the most popular messaging apps in the world, allows direct and efficient interactions with customers. However, when it comes to automation and integration, using the WhatsApp API becomes essential.

So, there are two main options for this integration: the Official WhatsApp Business API and the Unofficial APIs. But which one should you choose? 

In this article, we’ll explore the differences, advantages, disadvantages, pricing models, and costs to help you make the best decision for your project. Keep reading and find out which WhatsApp API makes the most sense for your business!

Types of WhatsApp available on the market: discover the options

types of whatsapp available in the market

Before we talk about WhatsApp APIs, it is important to understand the three main types of WhatsApp available:

Personal WhatsApp

WhatsApp Personal is the traditional version of the app, used by billions of people around the world. Intended for individual users, it does not include business-oriented features or automation.

WhatsApp BusinessVersion 

Version aimed at small and medium businesses. This version has features such as a product catalog, automatic messages and business profiles, but still relies on manual interactions. 

Furthermore, it allows the simultaneous use of two numbers on the same device, one in the personal application and the other in the Business application, in a completely legal manner and in line with Meta's guidelines.

WhatsApp Business API

Unlike previous versions, WhatsApp Business API is not an application, but a cloud-based solution that allows WhatsApp integration to different systems, enabling automation and personalization of interactions.

Companies that manage a large volume of messages use this API to optimize communication with customers, ensuring efficiency and scalability. With this solution, it is possible to:

  • automate the sending of messages and notifications;
  • to create chatbots for customer service;
  • integrate WhatsApp with CRMs, ERPs and other business platforms;
  • use artificial intelligence to personalize interactions.

How does the WhatsApp Business API work?

The WhatsApp Business API acts as a bridge between different systems, allowing softwares to communicate automatically. Since it is not an application installed on the cell phone, the entire operation takes place in the cloud, ensuring scalability and reliability for companies that need high-performance communication.

Although initially aimed at developers, today there are several solutions that simplify the implementation of the WhatsApp Business API, making it accessible to companies of different sizes.

Now that we understand the concept, let's explore the differences between the Official WhatsApp API and Unofficial WhatsApp APIs.

Official API vs. Unofficial API: Know the main differences

official api vs unofficial api differences

Businesses can choose between two types of WhatsApp API for integration:

  • Official WhatsApp Business API (provided directly by Meta or licensed companies);
  • Unofficial APIs (provided by third parties, without any connection to Meta, but within the law).

Next, we will understand the main differences between them.

Official WhatsApp Business API

The Official WhatsApp Business API is provided by Meta (Facebook) itself or by licensed companies. Meta recently began offering this service directly to end users, without the need for licensed intermediaries. 

This API can be integrated directly via Facebook's Business Manager (BM), ensuring security and compliance with Meta's policies. Among the main features of the Official API:

  • integration via Facebook Business Manager;
  • mandatory use of pre-approved message templates to start conversations;
  • billing based on conversations initiated;
  • restriction on sending messages outside of Meta's rules;
  • lower risk of blocking, as long as you follow the guidelines/

Please note that Meta does not allow unrestricted sending of messages. To start a conversation, it is mandatory to use approved message templates, ensuring that the contact complies with WhatsApp policies. The template categories are:

  • marketing: promotions, coupons and offers;
  • utility: order confirmations, delivery tracking;
  • authentication: sending verification codes;
  • service: user-initiated messages at no additional cost.

After the first template is sent, the conversation can continue normally for up to 24 hours without the need for a new template.

And how does billing work on the Official API?

The pricing for the Official WhatsApp API is based on conversations initiated and varies depending on the message category:

  • marketing messages: about R$ 0.36 per conversation started;
  • utility messages: approximately R$ 0.04 per conversation initiated;
  • authentication messages: around R$ 0.015 per conversation initiated;
  • client initiated messages: at no additional cost.

Other important points about billing include the 24-hour validity for each conversation initiated by the company, which means that if it is necessary to continue the interaction after this period, a new paid template will be required. 

Additionally, starting in April 2025, authentication and utility messages sent within this 24-hour window will no longer be charged.

Unofficial APIs

Unofficial APIs are solutions offered by third parties, with no direct relationship with Meta. Although they are not licensed, many of these APIs are completely legal and follow security standards. The main characteristics of Unofficial APIs include: 

  • simplified integration via QR Code;
  • allows sending messages without the need for pre-approved templates;
  • fixed price per integrated WhatsApp number;
  • greater flexibility for shipping and automation;
  • higher risk of ban in case of spam or inappropriate use.

Unlike the Official API, which requires template approval and follows strict rules, Unofficial APIs allow messages to be sent freely, without category restrictions or prior approval. This allows for more dynamic contact with customers, ideal for companies that need freedom in communication.

And how does the billing work? Unofficial APIs?

The pricing of Unofficial APIs varies depending on the provider. Some operate with fixed monthly plans, while others charge per connected WhatsApp number.

  • some companies offer plans starting from R$99 per integrated WhatsApp number;
  • others offer packages for multiple numbers, reducing the cost per account;
  • There are open-source options, which can be used free of charge, but require their own infrastructure.

Despite the freedom offered by Unofficial WhatsApp APIs, it is essential to consider the risks involved. Since there is no direct link to WhatsApp, these APIs are more prone to blocking, especially when used for mass sending without the proper consent of users.

Furthermore, Meta support and warranty are not available, which means that any technical issues or blockages will depend solely on the API provider.

Sending messages without the recipients' authorization can also result in restrictions, compromising the company's continued communication with its customers.

So which API to choose?

which whatsapp api to choose

Choosing between the Official WhatsApp API and Unofficial WhatsApp APIs depends on your business needs. While the Official API provides greater security and compliance, Unofficial APIs offer more freedom and predictable costs.

Evaluate your options based on your message volume, need for automation, and level of risk you are willing to take.

To learn more about automation and other efficient strategies for integrate chatbots, automatic notifications and artificial intelligence to your business, explore more at our YouTube channel and in the NoCode StartUp website.

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Neto Camarano

Neto specialized in Bubble due to the need to create technologies quickly and cheaply for his startup, and since then he has been creating systems and automations with AI. At the Bubble Developer Summit 2023, he was listed as one of the world's leading Bubble mentors. In December, he was named the top member of the global NoCode community at the NoCode Awards 2023 and won first place in the best app competition organized by Bubble itself. Today, Neto focuses on creating AI Agent solutions and automations using N8N and OpenAI.

Also visit our Youtube channel

Learn how to create AI Applications, Agents and Automations without having to code

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Opportunities exist, but not all are worth your time, and some promise much more than they deliver.

In this article, I've organized the main ways to monetize AI into clear categories, with pros, cons, and the actual level of effort involved.
The idea here is to help you choose a conscious path, without falling into illusory shortcuts.

AI applied to the workplace as an employee (career and security)

If you already work for a company, applying AI to your daily routine is one of the safest ways to start.
You learn, experiment, and build real projects without sacrificing financial stability.

It's possible to create internal automations, agents, and even softwares that increase efficiency, reduce costs, and generate a direct impact on the business.
When that happens, recognition tends to follow — provided you generate real results, and not just "use AI for the sake of using it".

AI applied to the workplace as an employee (career and security)

The key point to understand is that you are not building something that is your own.
Even so, for learning and professional growth, this is one of the best entry points.

AI for managers and business owners

AI for managers and business owners

For managers and business owners, AI perhaps represents the biggest financial opportunity of 2026.
Most companies are still lost, lacking method, strategy, and clarity on how to apply AI to their processes.

When applied correctly, AI improves performance, reduces bottlenecks, and accelerates results in sales, customer service, and operations.
The challenge lies in the excess of tools and the lack of a clear methodology for the team.

Whoever manages to organize this chaos and apply AI with a focus on results will capture a lot of value.
There's a lot of money on the table here, really.

AI-powered service delivery: an overview

AI-powered service delivery: an overview.

THE AI-powered service provision It's one of the fastest ways to generate income.
You solve real business problems using automation, agents, and intelligent systems.

This model unfolds into freelancer, freelancer for international clients, agency, and consultancy.
Each one has a different level of effort, return, and complexity, but all require execution.

This is where many people really start to "make the wheels turn.".

Freelancer working abroad (earning in dollars)

Freelancer working abroad (earning in dollars)

Freelancing for international companies is, without exaggeration, one of the best options for making money with AI.
Earning in dollars or euros completely changes the game.

You're still trading time for money, but with a much greater return.
The biggest challenge is the beginning: getting the first project and dealing with the language, even at a basic level.

After the first client arrives, referrals start to come in.
For those who want quick results and are willing to sell their own service, this path is extremely compelling.

Creating an AI agency

Creating an AI agency

AI agencies are the natural evolution of freelancing.
Here, you scale people, projects, and revenue.

The market is still immature; many people do everything wrong, and this creates opportunities for those who do the basics well.
You can close deals, build teams, and deliver complete solutions with AI.

The challenge then becomes management: people, deadlines, processes, and quality.
Even so, by 2026, it's one of the fastest ways to consistently monetize AI.

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AI consulting for businesses

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Consulting is an extremely lucrative model, but It's not a starting point..
It requires practical experience, process understanding, and diagnostic skills.

The financial return is usually high relative to the time invested.
On the other hand, you need to have authority, a track record, and a real portfolio of projects.

For those who have experience in agencies, product development, or large-scale implementations, this is an excellent career path.
For beginners, it doesn't make sense yet.

Founder: Creating AI-powered apps

Founder creating AI-powered apps

Creating AI-powered apps has never been more accessible.
Tools like Lovable, Cursor and integrations with Supabase They make this possible even without a technical background.

The financial potential is high, but so is the difficulty.
Creating technology is no longer the differentiating factor — today, the challenge lies in marketing, distribution, finance, and validation.

It's a path of great learning, but with a high error rate at the beginning.
It's worth it if you're willing to make mistakes, learn, and iterate.

Micro SaaS with AI (pros and cons)

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O Micro SaaS It solves a specific problem for a specific niche.
This reduces competition and increases the clarity of the offer.

It doesn't scale like a traditional SaaS, but it can generate a consistent and sustainable income.
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It's not easy, it's not quick, but it can be a great side business.
Here, I classify it as an "okay" path, as long as you have patience.

Traditional SaaS with AI

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O SaaS traditional It has greater potential for scaling, but also greater competition.
You solve broader problems and compete in larger markets.

This requires more time, more emotional capital, and greater execution capacity.
Therefore, the Micro SaaS often ends up being a smarter choice at the beginning.

SaaS is powerful, but it's definitely not the easiest path.

AI-powered education: courses and digital products

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AI-powered education is extremely scalable.
Once the product is ready, delivery is almost automatic.

The problem is time.
Building an audience, producing content, and establishing authority takes months—sometimes years.

Here in NoCode Startup, It took us quite a while for the project to become truly financially relevant.
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AI Communities

AI Communities

Communities generate networking, repeat business, and authority.
But they also require constant presence, events, support, and a lot of energy.

It's a powerful, yet laborious model.
I don't recommend it as a first step for those who are just starting out.

With experience and an audience, it can become an incredible asset.

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Templates, ebooks, and simple products with AI.

Templates and ebooks are easy to create and scale.
That's precisely why competition is fierce and perceived value tends to be low.

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There's no such thing as easy money with AI.
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Technology is undergoing a historic transition: from passive softwares to autonomous systems. Understanding the types of AI agents It's about discovering tools capable of perceiving, reasoning, and acting independently to achieve complex goals, without the need for micromanagement.

This evolution has transformed the market. For professionals who want to lead the AI infrastructure, Mastering the taxonomy of these agents is no longer optional.

It's the exact competitive differentiator between launching a basic chatbot or orchestrating a complete digital workforce.

In this definitive guide, we'll dissect the anatomy of agents, exploring everything from classic classifications to modern LLM-based architectures that are revolutionizing the No-Code and High-Code worlds.

Diagram illustrating the perception, reasoning, and action loop of different types of AI agents in a digital environment.
Diagram illustrating the perception, reasoning, and action loop of different types of AI agents in a digital environment.

What exactly defines an AI agent?

Before we explore the types, it's crucial to draw a clear line in the sand. An artificial intelligence agent is not merely a language model or a machine learning algorithm.

The most rigorous definition, accepted both in academia and industry, as in the course Stanford CS221, describes an agent as a computational entity situated in an environment, capable of perceiving it through sensors and acting upon it through actuators to maximize its chances of success.

The Crucial Difference: AI Model vs. AI Agent

Many beginners confuse the engine with the car.

  • AI model (ex: GPT-4, Llama 3): It's the passive brain. If you don't send a prompt, it does nothing. It has knowledge, but no agency.
  • AI Agent: It's the complete system. It has the model as its core reasoning tool, but it also has memory, access to tools (databases, APIs, browsers), and, crucially, a goal.

An agent uses the model's predictions to make sequential decisions, manage states, and correct the course of its actions.

It's the difference between asking ChatGPT "how to send an email" (Template) and having a software that autonomously writes, schedules, and sends the email to your contact list (Agent).

The 5 Classic Types of AI Agents

To build robust solutions, we need to revisit the theoretical foundation established by Stuart Russell and Peter Norvig, the fathers of modern AI.

The complexity of an agent is determined by its ability to handle uncertainties and maintain internal states.

Here are the 5 types of AI agents hierarchical structures that form the basis of any intelligent automation:

1. Simple Reactive Agents

This is the most basic level of intelligence. Simple reactive agents operate on the "if-then" principle.

They only respond to the current input, completely ignoring history or past states.

  • How it works: If the sensor detects "X", the actuator does "Y".
  • Example: A smart thermostat or a basic spam filter. If the temperature exceeds 25ºC, it turns on the air conditioning.
  • Limitation: They fail in complex environments where the decision depends on a historical context.

2. Model-Based Reactive Agents

Taking it a step further, these agents maintain an internal state — a kind of short-term memory.

They don't just look at the "now," but consider how the world evolves independently of their actions.

This is vital for tasks where the environment is not fully observable. For example, in a self-driving car, the agent needs to remember that there was a pedestrian on the sidewalk 2 seconds ago, even if a truck momentarily blocked its view.

3. Goal-Based Agents

True intelligence begins here. Goal-oriented agents don't just react; they plan.

They have a clear description of a "desirable" state (the goal) and evaluate different sequences of actions to achieve it.

This introduces search and planning capabilities. If the goal is to "optimize the database," the agent can simulate various paths before executing the final command, something essential for those working with... AI for data analysis.

4. Utility-Based Agents

Often, achieving the goal is not enough; it is necessary to achieve it in the best possible way. Utility-based agents use a utility function (score) to measure preference between different states.

If a logistics agent aims to deliver a package, the utility agent will calculate not only the route that gets there, but the fastest route, using the least amount of fuel and with the greatest safety. It's about maximizing efficiency.

5. Agents with Learning

At the top of the classic hierarchy are the agents capable of evolving. They have a learning component that analyzes feedback from their past actions to improve their future performance.

They start with basic knowledge and, through exploration of the environment, adjust their own decision rules. This is the principle behind advanced recommendation systems and adaptive robotics.

Infographic comparing the complexity and autonomy of five classic AI agent types, from simple reactive to learning agents.
Infographic comparing the complexity and autonomy of five classic AI agent types, from simple reactive to learning agents.

What are generative agents based on LLMs? 

Classical taxonomy has evolved. With the arrival of the Big Language Models (LLMs), a new category has emerged that dominates current discussions: Generative Agents.

In these systems, the LLM acts as the central controller or "brain," using its vast knowledge base to reason about problems that were not explicitly programmed, as detailed in the seminal paper on... Generative Agents.

Reasoning Frameworks: ReAct and CoT

For an LLM to function as an effective agent, we utilize techniques of prompt engineering advanced principles that structure the model's thinking:

  1. Chain-of-Thought (CoT): The agent is instructed to break down complex problems into intermediate steps of logical reasoning ("Let's think step by step"). Research indicates that this technique... It stimulates complex reasoning. in large models.

  2. ReAct (Reason + Act): This is the most popular architecture currently. The agent generates a thought (Reason), executes an action on an external tool (Act), and observes the result (Observation). This loop, described in the paper... ReAct: Synergizing Reasoning and Acting, This allows it to interact with APIs, read documentation, or execute Python code in real time.

Tools like AutoGPT and BabyAGI They popularized the concept of autonomous agents that create their own task lists based on these frameworks.

You can explore the original code of AutoGPT on GitHub or from BabyAGI to understand the implementation.

Tip in Specialist: For those who wish to delve deeper into the technical design of these systems, our AI Coding Training It explores exactly how to orchestrate these frameworks to create intelligent softwares.

Architectures: Single Agent vs. Multi-Agent Systems

When developing a solution for your company, you will face a critical architectural choice: should you use a super agent that does everything or multiple specialists?

What is the difference between Single Agent and Multi-Agent Systems?

The difference lies in form of organization of intelligence.
One Single Agent It concentrates all the logic and execution into a single entity, making it simpler, faster, and easier to maintain, ideal for straightforward tasks with a well-defined scope.

Already the Multi-Agent Systems They distribute the work among specialized agents, each responsible for a specific function.

This approach increases the ability to solve complex problems, improves the quality of results, and facilitates the scalability of the solution.

When should you use a Single Agent?

A single agent is ideal for linear, narrow-scope tasks. If the goal is "summarize this PDF and send it by email," a single agent with the right tools is efficient and easy to maintain.

Latency is lower and development complexity is reduced.

The Power of Multi-Agent Orchestration

For complex problems, the industry is migrating to Multi-Agent Systems (MAS). Imagine a digital agency: you don't want the copywriter to do the design and approve the budget.

Recent technical discussions, such as this one Single vs Multi-Agent debate, They show that specialization trumps generalization.

In a multi-agent architecture, you create:

  • A "Researcher" agent that searches for data on the web.
  • An "Analyst" agent that processes the data.
  • An agent called "Writer" who creates the final report.
  • A "Critical" agent who reviews the work before delivery.

This specialization mimics human organizational structures and tends to produce higher quality results.

Modern frameworks facilitate this orchestration, such as LangGraph for complex flow control, the CrewAI for teams of role-based agents, and even lighter libraries such as Hugging Face smolagents.

Visual representation of a multi-agent system where specialized agents collaborate to solve a complex business problem.
Visual representation of a multi-agent system where specialized agents collaborate to solve a complex business problem.

Practical Applications and No-Code Tools

The theory is fascinating, but how does this translate into real value? Different types of AI agents are already operating behind the scenes of large, agile startups operations.

Coding and Development Agents

Autonomous agents such as Devin or open-source implementations such as OpenDevin They utilize planning architectures and tools to write, debug, and deploy entire codebases.

In the No-Code environment, tools such as FlutterFlow and Bubble They are integrating agents that assist in building complex interfaces and logic using only text commands.

Data Analytics Agents

Instead of relying on analysts to generate manual SQL reports, utility- and goal-oriented agents can connect to your data warehouse, formulate queries, analyze trends, and generate proactive insights.

This democratizes access to high-level data.

Solutions for Businesses

For the corporate sector, the implementation of AI-powered automation solutions It focuses on operational efficiency.

Customer service agents (Customer ExperienceAgents who not only answer questions but also access the CRM to process reimbursements or change plans are examples of goal-oriented agents that generate immediate ROI.

Companies like Zapier and the Salesforce They already offer dedicated platforms for creating these corporate assistants.

Interface of a business dashboard displaying performance metrics optimized by autonomous AI agents.
Interface of a business dashboard displaying performance metrics optimized by autonomous AI agents.

Frequently Asked Questions about AI Agents

Here are the most common questions we receive from the community, which dominate searches on Google and in forums like... Reddit:

What is the difference between a chatbot and an AI agent?

A traditional chatbot typically follows a rigid script or simply responds based on trained text.

An AI agent has autonomy: it can use tools (such as a calculator, calendar, email) to perform real-world tasks, not just converse.

What are autonomous agents?

These are systems that can operate without constant human intervention. You define a broad objective (e.g., "Discover the 5 best SEO tools and create a comparison table"), and the autonomous agent decides which websites to visit, what data to extract, and how to format the results on its own.

Do I need to know how to program to create an AI Agent?

Not necessarily. While knowledge of logic is vital, modern platforms and No-Code frameworks allow the creation of powerful agents through visual interfaces and natural language.

For advanced customizations, however, understanding the logic of AI Coding That's a huge advantage.

Futuristic concept of human-AI collaboration, where developers orchestrate multiple types of AI agents in a digital work environment.
Futuristic concept of human-AI collaboration, where developers orchestrate multiple types of AI agents in a digital work environment.

The Future is Agentic — And It Requires Architects, Not Just Users

Understanding the types of agents AI It's the first step in moving from being a consumer of technology to being a creator of solutions.

Whether it's a simple reactive agent for email triage or a complex multi-agent system for managing e-commerce operations, digital autonomy is the new frontier of productivity.

The market is no longer just looking for those who know how to use ChatGPT, but those who know... designing workflows that ChatGPT (and other models) will execute.

If you want to move beyond theory and master building these tools, the ideal next step is to learn about our... AI Agent Manager Training. The era of agents has only just begun — and you could be in charge of it.

If you are looking to create more advanced projects, with better security, greater scalability, and more professionalism using the tools of Vibe Coding, This guide is for you.

In this article, I've outlined three very important tips that will guide you from beginner to advanced and truly professional projects.

We need to go beyond a simple visual interface and build a solid architecture. Let's go!

Why combine Lovable, N8N, and Supabase?

Tip 1: Starting by focusing on the main pain point

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My first piece of advice is to start with Lovable, but focus on simpler, more direct projects, addressing the pain points you want to solve with technology.

Be a SaaS, one Micro SaaS Whether it's an app or an application, find out what the main pain point is for your end user.

It's crucial to avoid the mistake of including "a million features, a million metrics," and complex business rules right from the start. This confuses the user and will almost certainly cause the project to fail.

Focus on creating in Lovable He creates very beautiful and visually appealing apps interfaces. Solve the main pain point first, and only then can you make the project more complex.

Case

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A very interesting example, and one of Lovable's main case studies, is... Plink.

Basically, it's a platform where women can check if their boyfriend has had any run-ins with the police or has a history of aggression.

The creator, Sabrina, became famous because she created the app without knowing any code, focused on the main pain point, and the app simply "exploded.".

In just two months, the project was already projecting $2.2 million in revenue. She validated the idea on Lovable, proving that market focus is what makes a project successful.

Another example is an AI agent management application. We always start with the interface in Lovable and only then migrate the project to [the other platform/tool]. Cursor to make it more advanced and complex.

Master Supabase, the heart of advanced projects.

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The second tip, and the most important for security and scalability, is to thoroughly learn the Supabase component. This encompasses data modeling and all back-end functions.

To create AI projects, you'll need the front-end (the user interface, like in Lovable) and the back-end (the intelligence, data, security, and scalability).

The back-end uses the N8N for automation and AI agents, but it is the Supabase which will be the heart of your project.

If you want a highly secure and scalable project, the secret is to master Supabase.

Courses for Beginners:

The great advantage is that, if the interface created by Lovable has a problem, since you already have the core of your project well structured, you can simply remove Lovable and plug the data into another interface, such as Cursor.

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Understanding these basics is crucial for you to be able to request and manage AI effectively. For this, I recommend our course. Supabase Course in the PRO subscription.

Tip 3: When to move on to Cursor/AI-powered code editors

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The third tip is about taking the next step: migrating to AI-powered code tools and editors, such as... Cursor or Cloud Code.

It's very important to start with Lovable in a simplified way, but if you want to make your project more advanced, robust, and scalable, you'll need to combine the organization of your back-end in Supabase with the greater control offered by these tools.

However, it is essential to understand that knowing well the Supabase It's a prerequisite before jumping into the... Cursor, Because you need to have the database and architecture very well organized.

For complex projects, this union is key to having complete control over the code and structure.

Get to know the AI Coding TrainingMaster prompt creation, build advanced agents, and launch complete applications in record time.

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